I.How To Do Manual Directory Submission?
A method you can use if you would see your website go up in the ranking is manual directory submissions. But it’s a bit more than you’re aware of. The principle might sounds easy enough, all the different elements together, make it rather complex and also really time consuming.
Before you start submitting, it is wise to make a selection of all the directories you may take into consideration to submit your site to.Once you start searching the net, you will find hundreds and hundreds of directories and ideally, you should select as many as you can for your submissions.You will soon realize that there is a range of web directories you will not be able to use because they are either to broad or the categories they display are not related to your website, so try to look for those web directories that are applicable for your site.
The are many so whatever it is that you provide, you should find directories with an appropriate category.Obviously, the easiest way to get started is Google; if you look up ‘key directories’, you will get a load valuable information.Wikipedia also has a list of general and specialist directories.
Don't submit to directories that are not SEO-friendly.If they are not then you should forget them and carry on searching. SEO friendly web directories will give back links that are valued by the search engines.Also check where the links are directed to, they must always go to your web site and if they don’t it’s a redirect,they are redirects and then they are of no value to you.
Supposing you paid attention to all the previous steps, take your list of selected web directories because it’s time to start the procedure of manual directory submissions.It is of importance which category you submit your website under as the directory links will be of less value if they come from an unrelated category.
The directories will want to know all the relevant information about you and your site, meaning you will have to fill in a form with the details they ask for.This is not too difficult, as long as you remain pay attention, and generally all the web directories ask for the same kind of information.First you will need to read through the guidelines of each directory as they have their own criteria and if you don’t follow the rules, your manual directory submission will be declined with no explanation from the editor of the directory.
There are different methods of payment for directories.Nothing comes for free in this world and the same goes for good directories but you have a couple of options to choose from.Payments can be made with a one-off payment, an annual payment or a monthly subscription.Why you might want to pay for the submissions, other than the fact that you will get a quick review, is because of the position you will get in the directory.While you can as well choose free submissions, although it takes some more time to wait for a review, they are in fact free and you can do hundreds of them.
Filling out the submission form has to be filled in with a lot of accuracy.The title often referred to as the name of your website, cannot be too long and should at all times be to-the-point.Some web directories will only allow you a certain amount of characters for the title.The URL is where you enter your home page address.Websitess containing complete and relevant information clearly have the best chances so it might be good to check the content of your site.There will be a much higher chance of rejection if the content of your site is unclear or contains too much irrelevant information.
In the description you need to explain what the site is selling or offering in a few simple sentences, usually restricted to 200-250 characters.Imagine you are looking for something on Google…the words potential visitors might research to find your site are exactly the keywords that should be in the description field.
You will be asked for the name of the person associated to the web-site and email address.web directories are professional systems and will not tolerate email addresses from free accounts. Don't use a hotmail or gmail, use an email address that relates to your website.
Once you have submitted your site to a directory, your website will be reviewed manually by the editor of that directory; so it makes sense that they require manual submissions.You will have to type in a code that is given on the form to prove that you are submitting manually.
The reciprocal URL is not the best option to choose, but if you want it anyway this is how you get it.You need to copy the given link to your own website and then fill out your URL in the ‘reciprocal URL’ on the form.
This entire process of submitting your website manually to a directory might seem lengthy and boring, but it is well worth it if you want to maintain your website in a professional way.As discussed before, the fact that it can take a some time before you receive a review and the different rules that are set by the different directories can make it very frustrating, especially when you find out that not all the web-directories will accept your submission.One way to make it easy for you is to outsource your manual submissions to a professional manual directory submission service; they will do your submissions for you, a lot quicker than you can and at a good price.
II.Monetize Your Website
Publishers, regardless of size, can generate revenues from their websites or blogs. That is one of the many great things about the online industry, especially when you own your domain name. To be an online entrepreneur, you do not need years of experience or academic degrees; you do not have to be a marketing expert, a confident webmaster or an advertising wiz.
Monetizing your website means generating profit from website marketing campaign. You can do it in so many different ways. Many people these days are looking for ways to make money on the Internet - people who are looking to create revenue from having a website or blog.
When considering how you will make money with your website, be sure to use several of the resources available today to check and double check your calculations. Making money online takes work and can be harder than it looks!
You may have a website that is not selling anything but rather has a lot of good content and a lot of traffic. You can find similar websites and blogs online that do exactly the same. But notice that the majority of such ventures have advertisements in one form or another.
Depending on the nature of your design and especially content, you can easily blend in the adverts and not be too intrusive to the viewer. In short, build a site around your unique knowledge and ideas.
Some traffic estimates are overstated, and there is a lot of misinformation as to how much people earn on the Internet. Do your homework. As you define how you will make money online, don't get stuck on just one income model. It is better to have many streams of revenue rather than put all your eggs in one basket!
Doing research, I have found a few credible ways to monetize a website or blog. They are not necessarily listed in a chronological order. You may implement some and skip others. Some of the more commonly used methods are Ads Networks (CPA, CPM, PPC, In-Text), Affiliate marketing, ebay, ebooks, build your own directory, sponsored reviews, RSS feed Ads, and some others that I have mentioned on my website.
What's Publisher?
For our purposes, we define a publisher, as an independent party that promotes the products or services of an advertiser in exchange for a commission on leads or sales. A publisher displays ads, text links, or product links on its website, in email campaigns, or in search listings and is paid a commission by the advertiser when a visitor takes a specific action, such as filling out a form, making a purchase or subscribing to a service.
Successful Publishers
Those publishers suited best for performance marketing have some consistent characteristics:
1. A website designed for a specific niche of consumers or audience. While not all publishers have content sites, it is a simple way to enter into the pay-for-performance industry and a solid foundation to build upon if you later branch out to other marketing channels such as search engine marketing
2. Basic HTML skills to be able to insert and track advertisements such as banners, buttons and links
3. A set amount of time per day to dedicate to the program depending on number of websites
III. How You Do Your Web Site Promotion
What do you do when you have a brand new shiny web site and no way of promoting it? Well for starters you could hold an online press conference. This is actually a very simple process. You will either hire a professional to write out a web press release and have it reviewed by an editor, or you can be bold and take you chances by writing it yourself. When you decide to do it yourself you take a great risk of being either humiliated, or shut down entirely. There are other ways of promoting and marketing your new web site however, you could always go the route of affiliation. This is a good method of not only promoting your new site, but an easy fashion of making some quick money as well. How this works is you sign up for an affiliation to a site, generally you will want to find a site that has some relevance to the site you are trying to promote. When ever someone goes to the site you are affiliated with and they link on to your site by pay per click method it takes them to your site and right into the thick of your content. This is the unfortunate part, whenever someone clicks onto your site from your affiliate, you end up paying the affiliate for the transfer of sites. Although this could easily be a very small fee to the affiliate, the point to remember is if they come and you pay the affiliate, there is no guarantee that they will buy from you. This could easily become a very costly endeavor if you are getting many tire kickers and no buyers. This is where you will be paying for people to view but not pay. As you know this is no way to conduct a business. Sometime people go to the extent of hiring a service such as web1000traffic. This service states that they can increase traffic to your site, or generate hits if you will buy. The problem with this theory however, is that you cannot guarantee anything, you can never be sure that they will ever generate genuine traffic, let alone sales. This is in no way to impede the program that they offer, it is just that absolutely no organization or single person alike can truly guarantee that they can generate traffic for you to the point that you will see successful results on your site. Which leads back to the first mentioned thought, is it not worth the time, money and effort to ensure that you are getting the best exposure for your site? Don't waste your money, time and sanity wondering whether or not you will receive this exposure to your site. Do some research on search engines, attend seminars if you can and read ebooks on effective website promotion/internet marketing. Dont rely on these sites that promise you 10,000. 100,000. 1,000,000 guaranteed website traffic to any site of your's in 30 days or in less than 24hrs. Almost 80% of them generates poor quality traffic. Dont be fooled. Like i said, do some reasech and i bet you will find a good source for your website promotion and marketing. Go get it yourself. You can do it. To YourSuccess..
IV. Here are some Fundamental Steps to a Better Web Site Promotion
Most web sites are considered as dead. They are buried among the millions of other unvisited web sites. Website promotion is a specialist service that many companies are failing to address, with the end result that no matter how good their websites are, visitors are still slow and that makes them fail to generate a worthwhile income. With a good website promotion, it is certain to boost your sales and achieve excellent return on investment by getting multiple top rankings in the major search engines and directories for your website.
You should start your website promotion efforts by listing the site at the most popular internet directories. Because they can send your substantial amounts of traffic and can affect the ranking in various search engines. It is better to make sure that your site is present in all of the major directories before doing anything else. Web site promotion should be the most important part of your web site marketing plan. It's not sufficient just to design a beautiful web site and put in on the Net. Promoting your web site has to be done frequently if you want to get a nonstop stream of traffic to it. If you don't make traffic go to your web site, your online business scheme will soon be unsuccessful.
Here are 7 Fundamental Steps to a Better Web Site Promotion:
1. CREATING A WEB SITE MARKETING PLAN. When making your web sites create a plan on how to promote it as well. Try to pretend you're a consumer when you're developing it. It's too effortless just to view your web site from your own point of view. You need to have a clear visualization for your business, goals (short and long term) you wish to attain and the strategies of how you will carry them out.
2. DEFINING YOUR GOAL. A lot of online marketers promote their web site without purpose in a field which is too large, for instance they may use bulk mailing as one of their endorsement strategies. You may get some consumers but the chances are you will not make any sales because of the wrong consumers you acquire. Getting targeted consumers to your web site, will increase sales, because they will have more interest in your merchandise or service than advertising to a general audience.
3. USING SEVERAL ADVERTISING SRATEGIES. Sticking to one form of promotion is not advisable because you may never know which one will work for you the best. Using more channels like search engines, email, marketing, forums, writing articles etc, you will have a greater chance of having traffic on your web site.
4. PROMOTING CONTINUOUSLY. Driving constant traffic to your web site, you must promote it endlessly. The life blood of your online business is the web traffic. For instance, you could always optimize your web pages for the search engines; resubmit them if needed, visiting discussion forums daily and writing an article for online publications for not less than two weeks.
5. CALCULATING YOUR RETURN ON INVESTMENT. Keeping track of how much money you invested in your promotion plan and what earnings you received in return. This will keep you away from wasting large amount of money thrown aimlessly into advertising.
6. ANALYZING YOUR WEB SITE TRAFFIC. You can identify what marketing strategies are doing well. You can then modify them as necessary, to improve the sales or services from your location. Your analysis may consist of what keywords your visitors are using to find your web site, which web pages are the most admired and where your visitors are coming from. These are necessary information you should know, instead of blindly promoting your web site and hoping for the best.
7. TEST, MONITOR AND TRACK YOUR RESULTS. When running an effective online marketing operation, you need to always test what works and what doesn't. Tracking an answer to an ad may cause you to refine it until it generates a great return on the money you invested. Once your results are all right, you can then roll out your ads on a bigger scale and spend large amount of money.
V.Importance of Web Analytics in Search engine Optimization
Web analytics studies the behavior of website visitors. It especially refers to he use of data collected from a web site to determine which aspects of the website work to bring on line business objectives to life.
Therefore, web analytics is getting more importance in the world of on line marketing. Web analytics tells you what your visitors are really interested in, what keywords people use to find you on the search engines, how many people clicked through from their recent e-mail campaign and also lets you know the ROI (return on investment) on their marketing dollars. Therefore, your on line marketing can get a leg up.
There are so many other functions of the web analytics that can help you to improvise and get visitors. It can tell you whether you have dead content. You can change this, organize the images on your site, make the site more attractive by adding colors or links that increase the relevancy of your keywords and so many other things. It tells you where your visitors are coming from so that you know what your target should be or how to expand on the existing market that you are getting. You can make available translation services to make the whole world understand what you are trying to say. This helps in reaching a wider audience.
In short web analytics helps you to analyze the performance of your website so that you can make necessary changes and enhancements in the website. Web analytics can also tell you what techniques you should use like search engine optimization (SEO), link buying/renting and many other applications that will get you a high ranking in the search engine results. This way you can reach an even wider audience because you website will be listed as one of the top websites pertaining to your product.
It has been observed that a pattern emerges in the users of web analytics. These companies have made profit and have experienced faster growth. When web analytics are properly used, they can answer important business questions related to advertising investments, market segmentation and web design. Web analytics gives you the SWOT analysis ,that is, your strengths, weaknesses, opportunities and threats. This helps you to make a site that makes on line marketing a success.
